Our Story
Specialists in seafood for over 35 years
New Wave was set up in 1989 by Tim Boyd, to bring top-quality fresh fish and shellfish direct from the coast to chefs in the landlocked Cotswolds. The company has gone from strength to strength, and demand is such that we now supply many of the finest restaurants in central and southern England, including Michelin-star and rosetted establishments. We also supply some of the top schools in the country, many Oxford colleges, and a number of renowned London food stores.
Cirencester fish shop & home delivery
In 2008, together with chef Ben Hoggett (formerly of Bibendum and Greens of Piccadilly), Tim set up the New Wave Fish Shop (now New Wave Fish & Seafood Market) in the heart of Cirencester, to offer the same outstanding quality to home cooks.
Due to popular demand, in lockdown the company launched a home delivery service to supply fish and seafood to the local community in the Cotswolds and surrounding areas – a highlight in difficult times.
Ben retired in October 2024 and Adam Yeoh, who had been working at the Fishmarket alongside Ben for 11 years, became shop manager. Adam and his team are very much looking forward to serving and advising customers for many years to come.
Lechlade brasserie & fish market
In 2022, we opened a seafood restaurant in Lechlade, the New Wave Brasserie & Bar, where customers can enjoy our fresh, sustainable seafood in a relaxed, informal setting. In 2023, we set up a weekly Friday morning fish market in the passageway adjacent to the restaurant.
Committed to quality and sustainability
Over 35 years on, New Wave continues to be a fully independent company with Tim as Managing Director. Tim continues to be involved on a day-to-day basis, ensuring the same high-quality, sustainable seafood across all the elements of the business.
NEW WAVE’S HISTORY
Explore the journey of New Wave in this timeline, which highlights our key milestones over the years:
Tim Boyd sets up New Wave Seafood, to bring fresh fish and shellfish from the coast to chefs in the landlocked Cotswolds.
We start supplying some high-end accounts, such as the Lygon Arms and Manoir aux Quat’ Saisons. We continue to supply these customers, as well as many other of the UK’s top chefs, to this day.
New Wave Seafood moves to its current wholesale premises in Fairford.
Due to local demand, Tim and chef Ben Hoggett set up the New Wave Fish Shop in Cirencester, offering the same outstanding quality to home cooks. Originally, the shop was next to the church.
The New Wave Fish Shop moves to its current, larger premises in 40 Dyer St, Cirencester.
In lockdown, New Wave launches a home delivery service to supply fish and seafood to the local community in the Cotswolds and surrounding areas.
New Wave sets up its own seafood restaurant, the New Wave Brasserie & Bar.
A weekly Friday fish and seafood market is set up alongside the New Wave Brasserie to bring our outstanding seafood to home cooks in Lechlade and surrounding areas.
The New Wave Fish Shop undergoes complete rebranding, changing its name to New Wave Fish & Seafood Market.
Ben Hoggett retires and Adam Yeoh, who had worked alongside Ben for 11 years, becomes Manager of the New Wave Fish & Seafood Market.
