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We support small-scale fishing businesses that use sustainable fishing methods.
We support small-scale fishing businesses that use sustainable methods.
Pot fishing is the most responsible way to catch lobsters and crabs as is very selective.
Pot fishing is the most selective, responsible way to catch lobsters and crabs.
Wild fish is best caught using the sustainable, traditional method of hook and line.
Wild fish is best caught using the sustainable method of hook and line.

RESPONSIBLE FISHING & SUSTAINABILITY

New Wave has a firm policy to buy seafood only from well-managed, sustainable sources in order to protect our oceans for the future. It also means you can be assured of fresher, better-quality fish. As a company, New Wave is MSC-accredited. 

Full traceability, full confidence

  • We have full traceability on all our seafood and know exactly where and how our fish and shellfish has been caught or harvested.

Responsible fishing & ethical farms

  • Our wild fish is line-caught on small boats using sustainable methods wherever possible. We avoid types of fishing that can result in a lot of ‘bycatch’ (unwanted, untargeted catch), overfishing, and disturbance to the sea bed and other sea life. Fish caught on small boats is fresher, as they spend less time at sea than larger ones and the fish is sold and delivered to us sooner.
  • Our lobster and crab are caught in pots and traps – the most sustainable, selective fishing method.
  • We buy farmed fish and shellfish only from ethical, fully accredited, BAP*-certified farms, ensuring it meets the highest health and safety standards. *BAP = Best Aquaculture Practices
  • All our molluscs come from Grade ‘A’-certified beds, ensuring they are safe to eat.

Safeguarding fish stocks & food security

  • We promote fish outside the spawning season, to allow the stocks to replenish.
  • We offer a wide range of fish to encourage customers to diversify, taking the pressure off more extensively fished species.

Supporting fishermen & fishing communities

  • We support traditional fishermen and small-scale, independent fishing businesses, which have been at the heart of local coastal communities for centuries.

Reducing our carbon footprint

  • Most of our fish is transported by road or sea; very little is air freighted, cutting down on food miles. Our delivery routes are carefully planned to reduce our carbon footprint.
  • We are constantly finding new ways to cut down on plastic packaging and reduce waste. We recycle all our waste, and deliver your seafood in compostable bags.
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